NEWSLETTER – DECEMBER 2023

Thank you to everyone who has visited our showroom and supported us throughout 2023.

2023 has been a very busy and exciting year for us and here is an overview with some of our highlights.

KAWASAKI

Kawasaki was as popular as ever with the Ninja 1000 SX and Z900 RS SE being the stand out models. They offered some good promotions which included accessories and boost up support.

We had a very interesting Kawasaki Dealer Demo Day in July. One we will never forget – keys anyone!?! The event eventually took place in August and was well received with a good number of test rides. We have heard Kawasaki plan on continuing this into 2024, so we will keep you updated.

The ZX-4RR was launched in the Autumn, and there was much excitement of the launch of this inline 4 and we had a great evening showcasing the bike.

Models to look forward to in 2024 will be the Eliminator 500, Z 7 Hybrid, EV range and the limited edition Anniversary Models.

ROYAL ENFIELD

The Hunter 350 and Super Meteor arrived at our showroom this year. The Hunter 350 was well received with the Dapper Grey being the most popular choice.

We participated in the Royal Enfield One Ride Event with a great turnout despite the weather not being on our side. Special thanks to Ade and Martin for their support with this. We are hoping to carry out more again next year.

New models for 2024 include the Himalayan 450, Shotgun 650 and Bullet 350, with the Himalayan expected late February, just in time for the March 24 registration.

SUZUKI

New arrivals into our showroom this year were the VStrom 800 DE and RE, along with a welcome return to the scooter market, with the relaunch of the Address and Burgman 125. The GSX-8S was also a new addition. Suzuki offered the most competitive finance offers. Offering an APR of 2.9% on selected models which is continuing into the New Year, along with £500 off the GSX-R125 and GSX-S125.

There is a huge excitement about the all new GSX-S1000 GX and GSX-8R. Both expected in our showrooms early 2024, with demonstrators being made available.

MOTO GUZZI

Our biggest selling bike this year has been the V100 Mandello S, which has seen a lot of new customer’s attracted to the brand. It was also the bike which received the most test rides throughout the year. The Tuareg still proved popular along with the RS660 Extrema.

2024 will see the introduction of the highly anticipated Stelvio, which is expected late March. We are sure many of you will be looking forward to test ride this bike. Aprilia have announced the RS457 for 2024, which is expected late Spring. Pricing is yet to be confirmed, but we shall let you know as soon as we have this information.

AFTERSALES

Our Aftersales Department was very busy this year. Work has been very varied from normal annual services to a re-build on a race bike ZX-6R. This is a 2017 model and we are replacing all of the bearings, swinging arm and frame ready for the start of the new race season. We have also been involved in several roller conversions on Moto Guzzi 1200 motors.

At the start of 2023 we offered a promotion on Akrapovic end cans for V4s which included race mapping. Another introduction has been the new Oxford Pro Heated Grips. They have an integrated control switch and we are continuing this promotion into the New Year at £250 fitted.

After being a long term customer, we welcomed Ceri into our Service and Parts Department. She is a great addition to our team.

Shark introduced the I3, which is the first helmet with integrated brake lights. They are currently on display in our showroom and start from £249.99.

New for 2023 has been the introduction of Suzuki Activated Warranty. Once the manufacturer’s warranty has lapsed, as long as your bike receives a service in line with the service schedule, you will receive an additional 12 months warranty, up to the bike being 7 years old.

Once again thank you for your support and also many thanks to all of our team for their hardwork throughout the year. We shall be closed from Sunday 24 December 2023 and reopen Tuesday 2 January 2024.

WE WISH YOU A VERY MERRY CHRISTMAS AND A SAFE AND HAPPY NEW YEAR – SEE YOU NEXT YEAR.

V-STROM 1050DE

FOR WHEREVER YOUR JOURNEY TAKES YOU.

3.9% APR Representative Finance available right now, meaning the V-Strom 1050DE is yours from £145 per month.

3.9% APR Representative Terms and Conditions

PCP Finance offer applies to the purchase of a new V-Strom 1050DE only from a participating Suzuki Dealership. The motorcycle must be purchased and registered between 01/10/2026 and 31/12/2026 to qualify for the offer.  £1,000 Minimum deposit required. Credit subject to status, UK residents aged 18+. Suzuki Financial Services Ltd, No. 1 John Street, Callaghan Square, Cardiff, CF10 5PE. Finance figures applicable at time of print and are subject to change. Representative Example is based upon an annual mileage of 4,000 miles per annum. With PCP, once you have paid all of the regular monthly repayments you have the option to: 1. Return the motorcycle and not pay the Optional Final Repayment. In this example if the vehicle has exceeded 16,333 miles, a charge per excess mile will apply of 6p plus VAT will apply per excess mile. If the motorcycle is in good condition (fair wear and tear accepted) and has not exceeded the maximum agreed mileage, you will have nothing further to pay, 2. Pay the Optional Final Repayment to own the motorcycle, or 3. Part exchange the motorcycle subject to settlement of your existing credit agreement; new credit agreements are subject to status. The OTR price shown includes First Registration charges and Vehicle Excise Duty and is correct at time of print. Specifications, appearance, colours (including body colour), equipment, materials and other aspects of the “SUZUKI” products shown on this advert differ by market and are subject to change by Suzuki at any time without notice. Image shown may include optional accessories. 

Free ABR Day Ticket Terms and Conditions

This offer applies to the purchase of a new V-Strom 800DE, V-Strom 800RE, V-Strom 1050DE and V-Strom 1050RE only from participating Suzuki Dealerships. The motorcycle must be purchased and registered between 1st October 2026 and 31st December 2026 to qualify for this offer. The 2 adult day tickets (valued at £89 per ticket) for The ABR Festival 2027 can only be claimed by the purchasing customer and must be claimed by 31st January 2027. The tickets are for Saturday 26th June 2027 only and include parking. You will be given a code by the dealer which you (the customer) needs to email to ABR to be validated and then the ticket will be emailed to the qualifying customer. There is no cash offer, credit or other alternative offered. Promoter: Suzuki GB PLC, Steinbeck Crescent, Snelshall West, Milton Keynes, MK4 4AE 

Terms and Conditions*

Fuel economy was measured by Suzuki in the Worldwide Motorcycle Test Cycle (WMTC). Exhaust emissions measuring conditions measured by Suzuki. Actual fuel economy and riding range may differ owing to differences in conditions such as the weather, road, rider behaviour and maintenance.

† Torque conversions to imperial units (in brackets) are approximate and included as a guide only.
¹ ABS is not designed to shorten the braking distance. Please always ride at a safe speed for road and weather conditions, including while cornering.
² Traction control system is not a substitute for rider’s throttle control under the various conditions, and traction control cannot prevent loss of traction due to excessive speed when entering turns, or while braking, and it does not control front wheel traction.
4 The freeze indicator starts blinking when the ambient temperature falls below 3°C. It continues to blink for 30 seconds then remains lit until the ambient temperature rises above 5°C.Specifications, appearance, colours (including body colour), equipment, materials and other aspects of the “SUZUKI” products shown on this website are subject to change by Suzuki at any time without notice. Each model may be discontinued without notice. Please enquire at your local dealer for details of any such changes. Images contain computer-generated composites and may include optional accessories. All images are of professional riders under closed road conditions. Always wear a helmet, eye protection and protective clothing. Read your Owner’s Manual carefully. Enjoy riding safely. Never ride under the influence of alcohol or other drugs.
** The OTR price shown includes First Registration charges and Vehicle Excise Duty.All new Suzuki On-Road motorcycles officially imported into the United Kingdom by Suzuki GB PLC and first registered in the UK between 01-01-2026 and 31-12-2026 will benefit from an additional one year extension to the normal Two-Year Suzuki Warranty, such one year Warranty extension to apply subject to the following conditions:If you are a consumer, this extended Warranty is in addition to, and does not affect, your legal rights in relation to products that are faulty or not as described.

V-STROM 1050DE

V-STROM 1050DE

£13,999

GSX-S1000GT + 

POWER YOUR JOURNEY IN STYLE

3.9% APR Representative Finance available right now, meaning the GSX-S1000GT+ is yours from £105 per month.


3.9% APR Representative Terms and Conditions
PCP Finance offer applies to the purchase of a new GSX-S1000GT+ only from a participating Suzuki Dealership. The motorcycle must be purchased and registered between 01/10/2026 and 31/12/2026 to qualify for the offer.  £1,000 Minimum deposit required. Credit subject to status, UK residents aged 18+. Suzuki Financial Services Ltd, No. 1 John Street, Callaghan Square, Cardiff, CF10 5PE. Finance figures applicable at time of print and are subject to change. Representative Example is based upon an annual mileage of 4,000 miles per annum. With PCP, once you have paid all of the regular monthly repayments you have the option to: 1. Return the motorcycle and not pay the Optional Final Repayment. In this example if the vehicle has exceeded 16,333 miles, a charge per excess mile will apply of 6p plus VAT will apply per excess mile. If the motorcycle is in good condition (fair wear and tear accepted) and has not exceeded the maximum agreed mileage, you will have nothing further to pay, 2. Pay the Optional Final Repayment to own the motorcycle, or 3. Part exchange the motorcycle subject to settlement of your existing credit agreement; new credit agreements are subject to status. The OTR price shown includes First Registration charges and Vehicle Excise Duty and is correct at time of print. Specifications, appearance, colours (including body colour), equipment, materials and other aspects of the “SUZUKI” products shown on this advert differ by market and are subject to change by Suzuki at any time without notice. Image shown may include optional accessories.

Terms and Conditions
Fuel economy was measured by Suzuki in the Worldwide Motorcycle Test Cycle (WMTC). Exhaust emissions measuring conditions measured by Suzuki. Actual fuel economy and riding range may differ owing to differences in conditions such as the weather, road, rider behaviour and maintenance.
† Torque conversions to imperial units (in brackets) are approximate and included as a guide only.
¹ ABS is not designed to shorten the braking distance. Please always ride at a safe speed for road and weather conditions, including while cornering. 
² Traction control system is not a substitute for rider’s throttle control under the various conditions, and traction control cannot prevent loss of traction due to excessive speed when entering turns, or while braking, and it does not control front wheel traction.
Specifications, appearance, colours (including body colour), equipment, materials and other aspects of the “SUZUKI” products shown on this website differ by market and are subject to change by Suzuki at any time without notice. Each model may be discontinued without notice. Please enquire at your local dealer for details of any such differences or changes. Images contain computer-generated composites and may include optional accessories. All images are of professional riders under closed road conditions. Always wear a helmet, eye protection and protective clothing. Read your Owner’s Manual carefully. Enjoy riding safely. Never ride under the influence of alcohol or other drugs.
** The OTR price shown includes First Registration charges and Vehicle Excise Duty.
All new Suzuki On-Road motorcycles officially imported into the United Kingdom by Suzuki GB PLC and first registered in the UK between 01-01-2026 and 31-12-2026 will benefit from an additional one year extension to the normal Two-Year Suzuki Warranty, such one year Warranty extension to apply subject to the following conditions:
If you are a consumer, this extended Warranty is in addition to, and does not affect, your legal rights in relation to products that are faulty or not as described.

GSX-S1000GT+

GSX-S1000GT+

£11,999

HAYABUSA

NOTHING COMES CLOSE.

3.9% APR Representative Finance available right now, meaning the Hayabusa is yours from £175 per month.

Terms and Conditions
Fuel economy was measured by Suzuki in the Worldwide Motorcycle Test Cycle (WMTC). Exhaust emissions measuring conditions measured by Suzuki. Actual fuel economy and riding range may differ owing to differences in conditions such as the weather, road, rider behaviour and maintenance.
† Torque conversions to imperial units (in brackets) are approximate and included as a guide only.
¹ ABS is not designed to shorten the braking distance. Please always ride at a safe speed for road and weather conditions, including while cornering. On the Hayabusa brake pressure is optimised while cornering.
² Traction control system is not a substitute for rider’s throttle control under the various conditions, and traction control cannot prevent loss of traction due to excessive speed when entering turns, or while braking, and it does not control front wheel traction.
Specifications, appearance, colours (including body colour), equipment, materials and other aspects of the “SUZUKI” products shown on this website differ by market and are subject to change by Suzuki at any time without notice. Each model may be discontinued without notice. Please enquire at your local dealer for details of any such differences or changes. Images contain computer-generated composites and may include optional accessories. All images are of professional riders under closed road conditions. Always wear a helmet, eye protection and protective clothing. Read your Owner’s Manual carefully. Enjoy riding safely. Never ride under the influence of alcohol or other drugs.
** The OTR price shown includes First Registration charges and Vehicle Excise Duty.
All new Suzuki On-Road motorcycles officially imported into the United Kingdom by Suzuki GB PLC and first registered in the UK between 01-01-2026 and 31-12-2026 will benefit from an additional one year extension to the normal Two-Year Suzuki Warranty, such one year Warranty extension to apply subject to the following conditions:
If you are a consumer, this extended Warranty is in addition to, and does not affect, your legal rights in relation to products that are faulty or not as described.

3.9% APR Representative Terms and Conditions
PCP Finance offer applies to the purchase of a new Hayabusa & Hayabusa Special Edition only from a participating Suzuki Dealership. The motorcycle must be purchased and registered between 01/10/2026 and 31/12/2026 to qualify for the offer.  £1,000 Minimum deposit required. Credit subject to status, UK residents aged 18+. Suzuki Financial Services Ltd, No. 1 John Street, Callaghan Square, Cardiff, CF10 5PE. Finance figures applicable at time of print and are subject to change. Representative Example is based upon an annual mileage of 4,000 miles per annum. With PCP, once you have paid all of the regular monthly repayments you have the option to: 1. Return the motorcycle and not pay the Optional Final Repayment. In this example if the vehicle has exceeded 16,333 miles, a charge per excess mile will apply of 6p plus VAT will apply per excess mile. If the motorcycle is in good condition (fair wear and tear accepted) and has not exceeded the maximum agreed mileage, you will have nothing further to pay, 2. Pay the Optional Final Repayment to own the motorcycle, or 3. Part exchange the motorcycle subject to settlement of your existing credit agreement; new credit agreements are subject to status. The OTR price shown includes First Registration charges and Vehicle Excise Duty and is correct at time of print. Specifications, appearance, colours (including body colour), equipment, materials and other aspects of the “SUZUKI” products shown on this advert differ by market and are subject to change by Suzuki at any time without notice. Image shown may include optional accessories. 

Hayabusa

Hayabusa

£18,599


RSV4 WITH £1,00 OF EXTRA ADVANTAGES

GET £1,000 TOWARDS YOUR NEW RSV4 OR RSV4 FACTORY. YOU CAN CHOOSE EITHER AN ACCESSORIES CONTRIBUTION OR TRADE IN BONUS ON YOUR OLD BIKE!

AVAILABLE ON SELECTED MODELS AT AND AT PARTICIPANTING DEALERS.



T&Cs APPLY.


Legal Notice

T&Cs apply.  Customer will qualify for either trade in or accessories promotion, not both. £1,000 trade in bonus applies against your trade in model and the accessories contribution will deducted to the value of £1,000 on purchased accessories. Available at participating UK retailers only. No cash alternative. £1,000 trade in / £1,000 Accessories contribution applies to new registered RSV4, RSV4 Factory MODELS. Cannot be used in conjunction with any other offers. Valid for private purchases only made from 01.10.2026 – 31.10.2026.  Vehicle must be paid for and registered by 31.10.2026.

RSV4 1100

RSV4 1100

£18,940

RSV4 Factory 1100

RSV4 Factory 1100

£23,940

Service Advisor/ Senior Service Advisor

Established in 1980, we are a family run, multi franchise motorcycle dealership. Our franchises include Kawasaki, Royal Enfield, Suzuki and the Piaggio Group, plus Suzuki ATVs. Our staff are passionate about everything motorcycling and are key to delivering good customer service and experiences. We are now looking for either a Service Advisor or Service Manager to join our team.

DUTIES:

• Dealing with customers for all servicing and repair requirements in an efficient and courteous manner
• Provision of a friendly and professional service as first point of contact for customers
• Completing invoices accurately including the calculation of repairs parts and labour
• Communicating required repairs to customers, including appropriate costings
• Working collaboratively with the Workshop, Parts and Sales teams
• Ensuring that all necessary information is recorded accurately
• Maintain a presence on the Service Desk to ensure that all customer queries are dealt with promptly, whether in person or by telephone
• Upsell additional products including servicing and repairs professionally using appropriate processes

REQUIREMENTS:

• Good communication skills and are a team player
• Flexible approach to working in a multi franchise dealership
• Professional manner
• Ability to organise and prioritise tasks and work on own initiative
• IT literate
• The desire to offer good customer service
• A passion for two wheels

 

If this seems like the role for you, please forward your CV to Sally at
sallyshepherd@admotorcycles.co.uk
For an informal discussion, please contact Sally or Paul on 01745 815105

MOTORCYCLE TECHNICIAN

 

We have an exciting and rare opportunity available in our workshop as a Motorcycle Technician.  We are looking for a dedicated and enthusiastic individual to join our great team.  We are a multi-franchised, family run business offering a great opportunity for the successful candidate.

 

You will be qualified to NVQ Level 3 or equivalent, but we will also consider applications from semi-skilled Technicians who are looking to develop and progress their career in this exciting trade. 

 

You will be conscientious, have an eye for detail, and committed to producing work of a high standard.  You will benefit from manufacturer training and great career opportunities.

 

We will consider applications for both full and part time applicants. 

 

For more information or to submit an application, please contact:

Sally on 01745 815105

sallyshepherd@admotorcycles.co.uk

 

Are you passionate about the world of motorcycles, enjoy sales and love being part of a great team?  Then an amazing opportunity has arisen for two Sales Executives to join our team.  One position will be full time and the other on a part time basis. 

A&D Motorcycles was established by Alan Shepherd in 1980 and has become a leading destination for motorcyclists in North Wales and the North West.  We are a multi-franchise dealer, specialising in Kawasaki, Royal Enfield, Suzuki, Aprilia, Moto Guzzi, Piaggio and Vespa motorcycles and scooters.  We are also a Suzuki ATV Dealer.

The role will involve:

  • Welcoming customers into our showroom, building good relationships and exceeding their expectations.
  • Initiate, negotiate and close the sale of new and used motorcycles and relating accessories.
  • Conduct follow up and prospecting calls.
  • Working productively and effectively within a team
  • Attending training to maintain product knowledge/compliance.
  • Recording customer data on our dealer management system.
  • Updating our website, advertising platforms and social media outlets.
  • Responsibility for sales paperwork.

Skills Required

  • Excellent communication skills whether it be face to face, telephone and by email
  • Customer focused
  • Ability to organise and prioritise own workload
  • Enthusiastic about selling
  • The ability to work as part of a team
  • Flexible and professional attitude
  • Previous experience in the motor industry would be an advantage

To apply please email your CV and covering letter to sallyshepherd@admotorcycles.co.uk or call Sally on 01745 815105.

We shall be closed from Saturday 24 December and reopen Tuesday 3 January 2023.

Thank you to all of our customers who have visited us and supported us throughout 2022. 

2022 has been an interesting year and it is great to still see such interest and enthusiasm about motorcycling.  The introduction of new models by some manufacturers has sparked huge interest including the Suzuki GSXS1000 GT, Royal Enfield Scram and Classic 350, Aprilia Tuareg and the range of 50th Anniversary models from Kawasaki. 

We held three test ride events this year – Kawasaki, Suzuki and Royal Enfield – which were a great success with over 200 of you having the opportunity to test ride one of their bikes.  This is something we are hoping to continue into 2023. 

We have ended the year with some exciting models for next year including the long awaited V100 Mandello by Moto Guzzi, the new GTS 300 and 125 by Vespa and the Royal Enfield Hunter 350. 

Once again we did experience stock shortages and delays but remain positive for next year.  As well as the Mandello and Vespas, there will be the introduction of the Royal Enfield Super Meteor 650, Suzuki GSX-S8, V-Strom 800 DE, and a range of scooters from Suzuki.  We also received the good news that the Z900 RS SE will form part of Kawasaki’s range.

We had a great year in our After Sales Department.  Many of our customers allowed us to help with accessorising their bikes and we are now suppliers of SC Project Exhausts.  Our Clothing Department had a revamp and we were able expand our product range with Richa and Alpine Stars.

Thank you once again for all your loyalty this year and we would like to wish you all a fantastic Christmas and safe and joyous New Year. 

 

Our Parts & Service Department are currently offering some fantastic promotions.

 

Akrapovic Carbon Slip On

 

Available for Tuono V4 1100, Tuono V4 1100 Factory, RSV4 1100 and RSV4 1100 Factory, we currently have an amazing promotion on the Akrapovic Carbon Slip Exhaust.  We will fit and supply the exhaust, plus race map it to the map for just £1,160!  Supply is very limited so what are you waiting for!.

 

Armour

 

We are now stocking Oxford Products new Dynamic Armour.  With prices starting from £25, this certified CE Level 2 offers extra protection in any Oxford clothing.  It is very thin and extremely comfortable and we have elbow, knee, hip, shoulder and back protection in stock.  With prices starting from £25 they offer great value.

 

 

Heated Grips

Our winter Heated Grips offer is now on.  Fitted for just £130 this offers great value for money especially if you still like to ride during the colder months.  Using Oxford Heated Grips, they will be wired to your bike and come with nine heat settings and a three year warranty.  

Contact any of the Team on 01745 815105 or service@admotorcycles.co.uk for more information.

What a fantastic day 1 September 2022 was for A&D Motorcycles Ltd with the new 72 Registrations off to a flying start.

With customers old and new, a varied selection of bikes were collected.  From the Kawasaki Z900 50th Anniversary, Moto Guzzi V85, Suzuki GSXS1000 GT and SV650, Royal Enfield Interceptor, Classic 350 and Scram, Aprilia Tuono Factory 660 and Tuono V4.

Here are a few pictures from the day. 

Huge thanks to all of our customers and a special thanks to all of our team, who’s hard work ensured the day was a great success.

As you know we can get any accessory for any bike. 

We have had two great examples recently with new Kawasakis – the Z900 and Z900 RS.

The Z900 RS in Metallic Dark Green was fitted with a full Delkevic 4 into 4 system, looking like the original Z.  The sound is just awesome.

At our customer’s request the Z900 2022 model was fitted with lime green wheels instead of the standard black wheels and was upgraded to a Performance Edition.  This included the Akrapovic Carbon Exhaust, rear seat cowl and screen.  Then our customer requested HEL Performance Brake Lines.  HEL don’t actually produce Brake Lines for the Z900, but we were able to send them the originals and they made them specifically for our customer’s bike.  To finish off it was fitted with an R&G Tail Tidy.

So as you can see we don’t just do standard bikes.  We can do anything to suit your taste and budget

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