Vespa wins over China's heart
The new Vespa Primavera and Vespa Sprint are unveiled at a huge party in Shanghai
Participating at this event were stars in the Asian world and institutions, including the General Consul of Italy in Shanghai, Tiziana D’Angelo.
Vespa has always been a global brand, bringing together generations of continents and different cultures, and today, with more than 19 million units sold all over the world from 1946 to the present, it is an extraordinary ambassador of Italian style, design, and technology. The new Vespa Primavera and Sprint represent Vespa’s youngest and most metropolitan soul.
The new Vespa models introduce new materials and painstaking craftsmanship with the details further elevating the global quality of the product finish. The superstructures on the handlebar and leg shield back plate are all new and the seat has been improved thanks to the use of new coverings. The new instrument panel and the full LED lighting once again demonstrate Vespa’s undisputed technological leadership.