Vespa Elettrica is recognised at the Compasso d’Oro awards
ICONIC VESPA STYLE, IN ITS MOST INNOVATIVE VERSION, RECEIVES AN HONORABLE MENTION AT THE 26TH EDITION OF THE WORLD’S MOST PRESTIGIOUS DESIGN AWARDS
With the implementation of electric technology, Vespa confirms its status as a timeless icon and a symbol of the future. The 26th ADI Compasso d’Oro Awards saw the Vespa Elettrica receive an honourable mention and a prestigious acknowledgment to recognise excellence in global design. The international judging panel described the scooter with high regard “Vespa Elettica confirms the innovative, pioneering spirt of Vespa, a unique and unmistakeable brand in the global mobility market”.
The unrivalled modern icon of Italian style and technology, the Vespa Elettrica is synonymous with advanced connectivity, noiselessness, unique design, customisation, affordability and last but not least, respect for the environment. These values are not new to the Vespa brand, but have never been more comprehensively expressed than with the Elettrica which confirms the brand's stand as a step ahead of its time.
Founded in 1954, the ADI Compasso d'Oro (Golden Compass) awards are the oldest and most widely respected in the design world. The brain child of Gio Ponti, they were introduced as a way to recognise outstanding Italian design. Since 1964, ADI (Association of Industrial Design) has managed the awards, ensuring integrity and impartiality. In over half a century, almost 300 winning items and 2000 products / designs that have received an Honourable Mention have been gathered and kept in the ADI Compasso d’Oro Award Historical Collection.
Recipients of the Compasso d'Oro award are chosen based on pre-selections made by the ADI Permanent Design Observatory. This consists of a committee of experts, designers, critics, historians, specialist journalists, members and non-members of the ADI, all of whom gather year after year to evaluate and select the best products which are then published in the annual ADI Design Index.
This is not the first time that Piaggio Group has been recognised by ADI and the Compasso d'Oro, they where also awarded in the nineties and also received an Honourable mention for the Vespa 946 in 2016.
This year's award ceremony took place in the new ADI Design Museum in Milan, where the Vespa Elettrica will be on display until 16th September, together with all of the other products that were part of the 2020 competition.
For further information or details about visiting the “26th Compasso d'Oro – Putting down roots” exhibition visit www.adi-design.org.
The design of the Vespa Elettrica is in keeping with the iconic style that has won the hearts of generations of people throughout its 75 year history. Like other Vespas the Elettrica has the same high quality steel body which is finished in an exclusive grey. Available in either 45 km/h or 70 km/h versions and categorised as a moped this stunning scooter is perfect for urban travel or for those wanting to go further afield.