Vespa Celebrates the Year of the Dragon in Hong Kong

Vespa Celebrates the Year of the Dragon in Hong Kong

Vespa, the timeless icon of Italian lifestyle and a free spirit, ushers in a new era with the exclusive limited-edition Vespa 946 Dragon and matching varsity jacket in honour of the Year of the Dragon.

The iconic brand brings its distinctive Italian edge on the road, harnessing the power of the dragon, a mythological creature that holds unparalleled force and is regarded as a symbol of prosperity, with a dedicated Lunar New Year celebration event in Hong Kong last night, January 24. Hosted at mixed-use arts and design hub PMQ, guests included friends of the brand Thai actor Bright, actress and model Kanyawee Songmuang, nicknamed Thanaerng, and Hong Kong native singer MC Cheung among others.

SET UP

Greeted by an immersive neon light tunnel, guests stepped into the world of Vespa where they had an exclusive opportunity to preview the Vespa 946 Dragon on display in a customised neon green cargo container. Live DJ performance by DJ Xiaolin added to the excitement and vibrancy of the evening.

VIP GUESTS
Key fashion and lifestyle influencers, socialites, and VIPs were in attendance including Thai superstar Bright, Hong Kong pop singer and idol MC Cheung, along with Thai model, actress and style icon Thanaerng. Vespa’s inaugural fashion item, an exclusive Dragon Varsity Jacket, made its debut on superstar Bright. Drawing from the Vespa 946 Dragon’s design, the ribbed wool and Nappa leather-sleeved varsity jacket features a dragon motif in emerald green alongside prints and embroideries on the left pocket and back panel.