Royal Enfield Recognised as World's Third Strongest Auto Brand
Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has been ranked the 3rd strongest auto brand in the world by Brand Finance, in its Automotive Industry 2026 report. The recognition places Royal Enfield amongst the world’s most admired automotive names and strengthens its position as a truly global Indian brand, one that continues to shape the future of motorcycling while staying true to its timeless spirit.
Royal Enfield achieved a Brand Strength Index (BSI) score of 88.9/100 with an AAA rating, while recording a remarkable 30% surge in brand value to USD 1.2 billion.
As the oldest motorcycle brand in continuous production with a legacy spanning 125 years, Royal Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of riders for its timeless design, authentic character, and philosophy of Pure Motorcycling. Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores globally, seven international CKD assembly facilities, and vibrant riding communities around the world.
Royal Enfield holds strong market positions globally, from Melbourne to Munich and Rio to Bangkok, and continues to build deep emotional connections with riders through its motorcycles, immersive experiences, and culture-led community platforms.
Its portfolio spans 14 internal combustion engine motorcycles across Heritage, Cruiser, Roadster, Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.
The strength of the brand is further reflected in the recognition it continues to receive across quality and partner ecosystem benchmarks. Royal Enfield was ranked highest in overall two-wheeler initial quality in the J.D. Power 2025 study and secured the #1 position in the Federation of Automobile Dealers Associations (FADA) Dealer Satisfaction Survey.
Royal Enfield Bullet 650 Price & Availability Confirmed
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Introducing the all-new Bullet 650; a tribute to impeccable British lineage and indomitable Indian soul. Old school forever!
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Born in 1932 the Bullet is the world's oldest motorcycle in continuous production, now in a new powerful 650cc Twin incarnation – joining the celebrations for 125 Years of Royal Enfield
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Celebrated at the Royal Albert Hall with the “Ballad of the Bullet” creative collaboration
May 5, 2026: Royal Enfield has confirmed the UK pricing and availability for the Bullet 650 with a price of £6,749, set to arrive in UK dealerships this week.
The Bullet stands as one of the world’s oldest motorcycles in continuous production, now in a new powerful 650cc Twin incarnation, a lasting tribute to its impeccable British lineage and indomitable Indian soul, carrying its legendary DNA forward in every detail.
With the vintage-inspired bench seat, traditional nacelle, and commanding upright riding stance staying true to the signature Bullet silhouette, the Bullet has always stood for authenticity, resilience, and character. This new chapter carries that spirit forward, with more presence, more performance, and the same unmistakable riding experience.
For its initial reveal at EICMA 2025, in Milan, Italy, the Bullet 650 was unveiled with a historic collaboration with the Royal Albert Hall, London, set to the tune of a truly unique and one-of-a-kind score titled 'The Ballad of the Bullet'. This film and composition perfectly epitomises the weaving together of two iconic institutions of the UK and India, blending together of South Indian percussion and the world-famous Grand Organ of the Hall, and displayed in stunning images that capture the Bullet 650 at the Royal Albert Hall.
As 2026 marks the 125th Anniversary of Royal Enfield, and celebrating being the world’s oldest motorcycling brand in continuous production since 1901, the Bullet 650 will be available in dealerships from this week onwards.
2026 Bullet 650
The Bullet finds its most powerful expression yet with the acclaimed parallel twin 650cc engine delivering an authentic ride that’s more resolute than ever. Paired with it are the proven steel tubular spine frame, gleaming hand-painted pinstripes, iconic tiger lamps, vintage-inspired 3D winged badge and a commanding riding stance, preserving all the hallmarks that have made this motorcycle an icon for generations.
The Bullet 650’s twin engine delivers smooth power and effortless acceleration, ideal for both relaxed and spirited rides, with figures of 34.6 kW (46.4 bhp) and 52.3 Nm of torque, while its precise 6-speed gearbox and light slipper clutch contribute to an effortless journey. With every curve designed in harmony with its parallel-twin heart, its substantial bodywork and commanding stance lend it the graceful presence of a true big-capacity, old-school motorcycle.
The motorcycle features a sumptuous bench seat (at 800mm) and raised handlebars to give its rider true presence on the road, while its Showa suspension absorbs imperfections with composure. Its all-metal construction rests on 18-inch rear and 19-inch front wheels, a traditional balance that anchors its distinguished form. The signature teardrop tank with its venerable winged badges and casquette-mounted LED headlamp complete with “tiger-eye” pilot lamps – first seen on Royal Enfields in 1954 – seals its lineage.
The Bullet has always stood for resilience, as a motorcycle that has endured, adapted and stayed true to its character for over 90 years. Every line, every contour, and every detail has been crafted to preserve the soul of the original, while bringing in the power and refinement of our twin-cylinder platform. To not create this motorcycle would have been inconceivable; it was a natural evolution.
A clean instrument cluster combines analogue charm and modern function with digital LCD readouts for fuel, trip, gear position, and service reminders that keep everything essential within easy sight. Riders can further personalise their machine with Genuine Motorcycle Accessories, tailoring its comfort and its style to their taste.
The Bullet 650 is a seamless blend of precision engineering with heritage DNA. Versatile, old-school and endlessly dependable, it is more than a motorcycle; it is a living legend with every ride a new chapter in an unmatched story.
The Bullet has proved infinitely adaptable across nine decades. The new Bullet 650 remains true to what it has always been. Timeless, steadfast, immersed in a halo of nostalgia, impossible to imitate. Beneath its signature silhouette lies the latest precision engineering; smoother, powerful and built for the riders of today.

Royal Enfield launches The Classic 500 Tribute Black – A commemorative End of Production Limited Edition motorcycle.
31 January 2020: The Royal Enfield ‘Bullet Classic 500’ was launched over a decade ago, in 2008. Sincethen, the company’s hallmark UCE 500cc single-cylinder motorcycle has echoed Royal Eneld's traditionof the long stroke character, producing an unmistakable thump that has reverberated through thehearts of it’s riders. These 500cc motorcycles were the genesis of the Classic 350 as we know it today,and have been instrumental in Royal Enfield’s success across the world.
Announcing the end of production of the 500cc single-cylinder, long-stroke, unit construction enginemotorcycles in India, Royal Enfield today announced an end-of-production, special series motorcycles,the Classic 500 Tribute Black Limited Edition. These motorcycles will be the the last in India to carrythe iconic long-stroke single cylinder UCE 500cc engine and will be exclusively made to order in a limitedproduction run. Each of the motorcycles will carry a hallmark commemorative ‘End of Build’ serialnumbered plaque making it unique to its owner.
The Royal Enfield Classic 500 Tribute Black Limited Edition motorcycles will bear the distinguishedand iconic pin-striped just like the Classic 500s that were rolled out of the Royal Enfield Thiruvottiyurfacility in 2009. For the first time, Royal Enfield will have a dual tone scheme on the fuel tank withfenders carrying glossy black and matt black. This unique all-black-livery and dual-toned shade adds aunique touch to the timeless aesthetics of the motorcycle. With an End of Builds Special Edition badgeand a trendy all-black theme, the Classic 500 Tribute Black is an absolute collector’s edition
Speaking about the announcement, Mr. Vinod Dasari, CEO of Royal Enfield said, “Since 2009 theRoyal Enfield 500cc motorcycles have proudly set the stage for the middle-weight motorcycling segmentin India. The Classic 500 in particular has garnered success for Royal Enfield across various internationalmarkets with its sublime retro-chic design and engaging ride experience. As we sign off the last of theRoyal Enfield 500cc motorcycles, the Classic 500 Tribute Black is an opportunity for afficianadoes to owna piece of Royal Enfield and motorcycling history”
The launch of the 650 Twin motorcycles was an obvious progression for Royal Enfield and a naturalupgrade option for millions of Royal Enfield owners. A higher powered twin cylinder motorcycle, withexcellent road manners and a characterful engine, the Interceptor INT 650 and the Continental GT 650instantly captured the imagination of motorcycling audiences across the world. Given their success andquick acceptance by global audiences, the 650 Twin motorcycles have become a natural upgrade optionfor Royal Enfielders progressing from 350cc or even for motorcyclists upgrading from 150cc or 200cc.
While the ‘Last of the 500’, the Classic 500 Tribute Black Limited Edition will go on sale online onFebruary 10, Royal Enfield will continue to introduce motorcycles imbibed with the legacy of resilience,timeless appeal and distinctive build.

Royal Enfield launches the New Himalayan
- The new Royal Enfield Himalayan launched in India, Europe and the UK
- Three new colourways – Mirage Silver, Pine Green and New Granite Black
- Now Available via Make-It-Yours, the new Himalayan gets the Royal Enfield Tripper and ahost of upgrades making it even more capable
New Delhi, February 11th, 2021: Royal Enfield, the global leader in mid-size motorcycles (250cc-750cc), todayannounced the launch of the new Himalayan across India, Europe and the UK, in three new distinctive, terrain-inspiredcolourways, along with a range of upgrades. The versatile adventure-touring motorcycle will now be available in NewGranite Black (mix of matte and gloss), Mirage Silver, Pine Green, in addition to the existing colourways Rock Red,Lake Blue and Gravel Grey. With this launch, the Himalayan now gets the Make It Yours – MiY – initiative allowingcustomers to personalize and accessorize their motorcycle across all channels – the RE App, the website and atdealerships. The new Himalayan will also feature the Royal Enfield Tripper, simple and intuitive turn-by-turnnavigation pod. The new model also gets several upgrades to the seat, the rear carrier, front rack and a new windscreen,making the versatile adventure tourer even more capable and comfortable.
Launched with a purpose of creating a distinct sub-category under adventure touring, the Himalayan has been hugelysuccessful, and has a growing community of adventure riders across the globe. Purpose-built and practical, theHimalayan debuted in 2016, and over the last 5 years, it has definitively carved out a strong category of accessibleadventure touring across the world
A simple, capable, and ‘go-anywhere’ motorcycle, the Himalayan was inspired by Royal Enfield’s experience of over 50years of riding across the Himalayas. Owing to its versatility, simplicity and competence, the Himalayan has receivedincredible response from riders across the world. The Himalayan today is recognized as a truly capable adventure tourerby global motorcycle experts, has been featured on the covers of top global automobile magazines, and is among theleading Royal Enfield motorcycles being sold across several geographies, including Europe, America, Latin America andSouth East Asia.
Commenting on the journey of the Himalayan and the launch of the new motorcycle, Mr Vinod K Dasari, CEO,Royal Enfield said “In a short span of just 5 years, the Royal Enfield Himalayan has opened up a new category withinglobal adventure touring, has successfully established itself as a truly global motorcycle, and has been among the mostsought after motorcycle for Royal Enfield across several geographies. The originally developed 2016 Himalayan was acategory first, and was a very versatile and accessible motorcycle. Over the years, together with feedback from ourriding community, we have consistently evolved the Himalayan in design and functionality, and improved the overallride experience. This has resonated very well with millions of adventure enthusiasts across the world, who now havenew variants to choose from. With today’s launch, we are confident to further fuel the adventure touring space across theworld.”
Inspired by its community and riding enthusiasts, the Himalayan has consistently evolved with aesthetic as well asfunctional upgrades to enhance the overall ride experience, both on and off the road. The new Himalayan retains theoriginal versatility and vigour, and makes the ride experience more engaging by adding the Royal Enfield Tripper, afocused navigation display device for real-time directions, built with Google Maps Platform and paired via the RoyalEnfield App to the rider’s smartphone. With this launch, Royal Enfield also introduces the MiY tool on the Himalayanmaking it possible for customers to personalize their motorcycle with a host of accessories for added style, comfort andprotection including touring mirror kit, comfort seats, handlebar brace and pad, aluminium panniers and mounting kits.
The new Himalayan comes with improved seat cushioning allowing riders to enjoy extended saddle time with even morecomfort. The new windscreen keeps the wind off the rider, thereby leading to more comfortable and enjoyable miles onthe saddle. The rear carrier on the new Himalayan now comes with an additional plate to ensure secure fastening andplacement of any luggage. Additionally the rear carrier is now also reduced in height, making it easier for riders to mountthe motorcycle. With the new and lean ergonomically adjusted front rack, the rider faces minimal interference around thelegs while riding, thus, improving the overall comfort and experience.
The new Royal Enfield Himalayan will be available in three new colourways – the new Granite Black , Mirage Silver,and Pine Green, adding to the existing portfolio of three colour variants – Rock Red, Lake Blue, and Gravel Grey.