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Vespa wins over China's heart
The new Vespa Primavera and Vespa Sprint are unveiled at a huge party in Shanghai
The new Vespa apparel collection is also presented to reinforce the positioning of the brand in the lifestyle world. Vespa is an ambassador of Italian style and design in the world and China, which is one of the most fertile and promising markets in the premium segment.
Shanghai, 14 May 2024 – The new Vespa Primavera 150 and Vespa Sprint 150 made their début to the Chinese market with a great event held in Shanghai, at the Shangsheng-Xinsuo (the Columbia Circle), a new cultural point of reference for the Chinese city, which fuses culture, design, Italian style and fashion.
Participating at this event were stars in the Asian world and institutions, including the General Consul of Italy in Shanghai, Tiziana D’Angelo.
The triumphant evening in Shanghai confirms how Vespa, an authentically global brand, is increasingly more beloved all over the world. Owning a Vespa has always been a choice of style, beyond fashions and trends, as well as an expression of the owner’s personality.
In addition to the new Vespa models, the brand new Vespa DEC apparel collection was presented. Inspired by the Piaggio factory and museum, this new collection is the expression of the Vespa brand in the lifestyle world, highlighting the finest details of Italian style.
Vespa has always been a global brand, bringing together generations of continents and different cultures, and today, with more than 19 million units sold all over the world from 1946 to the present, it is an extraordinary ambassador of Italian style, design, and technology. The new Vespa Primavera and Sprint represent Vespa’s youngest and most metropolitan soul.
The new Vespa models introduce new materials and painstaking craftsmanship with the details further elevating the global quality of the product finish. The superstructures on the handlebar and leg shield back plate are all new and the seat has been improved thanks to the use of new coverings. The new instrument panel and the full LED lighting once again demonstrate Vespa’s undisputed technological leadership.
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Ragley Hall, Warwickshire
ABR Festival
Ragley Hall, Warwickshire | 28th – 30th June 2024
It’s where thousands of like-minded riders and the motorcycle industry come together to make new memories and friends, and experience three action-packed days of biking action and festival entertainment.
Notes for participants
Experience the events that bring enthusiasts together. Meet other Aprilia fans, discover the latest range and ride the newest machines. We remind you that in order to book a test ride you must:
-Be over 25 years of age
-Held a relevant UK valid driving licence for more than 2 years (other stipulations apply)
– Have 2 forms of ID, a DVLA check number
-Riders must have a helmet and other suitable clothing for the test ride
New Moto Guzzi V85 Range
Enduro travel for the Moto Guzzi brand gets a refresh with a range full of distinctive personalities. The streamlined V85 Strada, the original V85 TT “All-Terrain” and the V85 TT Travel, AKA the great explorer.
The same authenticity combined with greater comfort, enhanced technology and a new Euro 5+ engine, all designed to satisfy your adventurous side.
Prices, including VAT, are £11,200 for the Moto Guzzi V85 Strada, £12,000 for the Moto Guzzi V85 TT and £13,300 for the Moto Guzzi V85 TT Travel.
The Moto Guzzi V85 is the leading iconic adventurer on the market. Its combination of evocative style and modern technology will get the emotions firing even before you jump on board.
This is a complete V85 range, guaranteed to take riding experience to the next level of enjoyment. Fine-tuned with the introduction of improved torque at low speed and increased the maximum power of the new Euro 5+ twin-cylinder engine to 80 horsepower at 7750 rpm.
The electronics have been improved, starting with the 6-axis inertial platform (accessory on the V85 Strada version) which enables the ABS Cornering function and makes handling the various controls even more precise. MGCT traction control, ABS and Ride-by-Wire electronic acceleration are managed via a selection of totally customisable riding modes, with Road, Sport and Rain being joined by Off-Road, developed expressly for the V85 TT and V85 TT Travel, and Custom, available as an accessory on the V85 Strada.
Another aspect that has undergone extensive work is aerodynamic protection, resulting in new handguards, a new fuel tank cover and a redesigned windshield with 5 adjustable positions.
Three new versions of the mighty V85, three distinct characters and three different expressions of the Enduro travel concept, but each has been designed to unleash your desire to get going, no matter what your destination.
V85 STRADA
Urban and Road-oriented, the original road bike
Agile, slimline and all about riding pleasure, the Moto Guzzi V85 Strada is the “practical machine” that takes the lightness, practicality and streamlined approach of the Eagle’s Enduro bikes to the ultimate level. Ideal for everyday use around town, it is also more than up to the challenge of winding, curvy itineraries further afield. Its minimalist, dynamic aesthetic is showcased by its Nero Isola black and Grigio Brera grey colour schemes. This is a bike that you’ll feel at ease with instantly, with its adventure bike riding position, reduced weight (4kg lighter than the V85 TT version) and outstanding handling courtesy of aluminium alloy rims and tyres with road tread.
V85 TT
“All-terrain” style and character
The V85 TT embodies the original spirit of the V85 and the Enduro bike that was up for every challenge. Spoked rims around sculpted tubeless tyres, an engine protected by an aluminium sump guard and more protective handguards ensure the journey continues even when you leave the asphalt behind and hit the dirt. There’s no lack of authenticity when it comes to style either, with the distinctive red frame of the V85 TT combining with a choice of two new twin-toned liveries called Rosso Fuji (red) and Grigio Tambori (grey). The rear shock absorber spring, now featuring a practical knob to adjust preload, is also in red.
V85 TT TRAVEL
Ready for adventure
The Moto Guzzi V85 TT Travel is the great explorer of the family, with all you need to travel wherever and whenever throughout the seasons, complete with baggage and a passenger. Equipment includes a set of side bags with a burnished finish, heated, adjustable handles and rider seat; and a new artfully-shaped Touring windshield complete with side deflectors. With its exclusive new Bronzo Deserto colour scheme, the V85 TT Travel proclaims its vocation to transform every trip into an adventure.
The road bike, the all-rounder, the voyager. The Moto Guzzi V85 range introduces a trio of new models, each with a distinctive personality. Which one will join you on your next adventure?
An enhanced range of accessories, designed for new adventures
The updated Moto Guzzi V85 catalogue of original accessories is more comprehensive than ever, featuring new components including particular attention to providing a range of storage options. The Urban collection’s pair of side bags and top box are now available in new finishes, while the trio of aluminium cases has been enlarged and revamped in terms of style and accessibility. New accessories include the versatile Tank Bag and Roll Bag.
Like all authentic motor bike components, every accessory is designed and made by Moto Guzzi and thoroughly tested under rigorous conditions, to ensure you benefit from total quality and reliability when you set out on your adventures.
APRILIA DEMO TOUR
Get ready to enjoy a dose of design, performance and thrills. Experience the Fun!
Choose a date to discover our events program, explore wonderful landscapes and escape the daily routine.
PROGRAM
Pure fun, in every way
Discover an exciting tour that brings riders and enthusiasts together from 27th to 30th June. Meet other Aprilia fans, discover the latest news and dive into your passion like never before.
Ragley Hall, Warwickshire
ABR Festival
It’s where thousands of like-minded riders and the motorcycle industry come together to make new memories and friends, and experience three action-packed days of biking action and festival entertainment.
Notes for participants
Experience the events that bring enthusiasts together. Meet other Aprilia fans, discover the latest range and ride the newest machines. We remind you that in order to book a test ride you must:
-Be over 25 years of age
-Held a relevant UK valid driving licence for more than 2 years (other stipulations apply)
– Have 2 forms of ID, a DVLA check number
-Riders must have a helmet and other suitable clothing for the test ride