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Piaggio Foundation

The Piaggio Foundation was established in 1994.



It is a no-profit social body (an ONLUS, organizzazione no profit di utilità sociale) owned on a mixed private and public basis by Piaggio & C. S.p.A., the Municipality of Pontedera and the Province of Pisa.
The Foundation is a highly dynamic venue for the promotion of culture and the arts, which hosts art exhibitions, conferences, debates and cultural events.

The Piaggio Museum was set up in 2000 on the 3,000 square metre site of the former tool shop, one of the oldest and most evocative areas of the Pontedera manufacturing facility, where the company began production operations in the early 1920s.



The Museum was created to conserve and enhance the company's history. Its goal is to reconstruct the Piaggio story over a long period of economic and social transformation and industrial growth in Italy, portrayed through displays of the country's best known and most representative products and through the documents and photos in the company's extensive archives. The Museum's exhibits include the Vespa and Gilera collections as well as the most important Piaggio products, notably the aeronautical engines of the 1930s, the 1936 locomotive, the P148 aircraft from 1951 and the vehicles for mobility of people and goods like the Ape, the Pentarò and the Ciao, and the latest-generation scooters.

In the room used to house temporary exhibitions, the Piaggio Museum displays paintings, sculptures and photographs from well-known and emerging artists.

Since it opened in 2000, the Piaggio Museum has welcomed more than 300,000 visitors, with numbers increasing constantly to reach a record 33,655 visitors in 2010. Today, it is one of Italy's most popular museums.


A key role is played in the Foundation's cultural project by the Piaggio Historical Archive, consisting of 7 collections and 9 associated archives of Piaggio documents since the company was formed: not just paper-based material, but film and photographs, advertising campaigns, projects and technical drawings. The material brings to life people and events involved in advances in motorisation, industrial design, communication and photography, and in the development of contemporary Italy's social and economic fabric. With approximately 5,000 files and still growing today, the Historical Archive is open for consultation by people wanting to find out more about one of Europe's most important industrial organisations.

In 2003 the "Giovanni Alberto Agnelli" Piaggio Museum and the "Antonella Bechi Piaggio" Historical Archive received the Premio Impresa e Cultura 2003 enterprise and culture award as Italy's best museum and archive.